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What’s in a Name?
A branding statement, a consumer hook and maybe even a dash of humor, that’s what. Here, experts spell out what makes for a great moniker, while retailers dish on what led them to their identities.
All in the Family
A born storyteller, Tom Romeo, CEO of Bearpaw, spins a career yarn rivaling any American Dream-like tale of success, complete with stories of fierce loyalty and never-say-die passion, with a few wild tales just for laughs.
Shore Thing
Get your spray tan, hair gel and sky-high heels – it’s time to party Jersey Shore style.
