The February 2012 Issue of Footwear Plus
Four successful retailers—a bike shop, a cupcake boutique, a coffee house and an art store—offer universal insights on how they are thriving in the borderless, digital retail age by thinking locally. By Lyndsay McGregor
hat can a footwear retailer learn from a tasty cupcake boutique in Colorado or a snazzy bike shop in Connecticut? How about from a trendy coffee shop in Texas or a boutique art store in Indiana? The short answer: A whole lot.
IF THE POPULARITY of certain TV shows is a strong indication of what Americans are really interested in, then recent cable ratings say a whole lot about what the country is really into right now. It boils down to one word: stuff. Be it old stuff, forgotten stuff, antique stuff, junky stuff, possibly valuable stuff, icky stuff, some really big stuff and, ultimately, what to do with all that stuff. Our country is awash in a sea of stuff. Why else would reality shows like American Pickers, Pawn Stars and Storage Wars consistently rank in the top 10, week after week?