Wolverine to open permanent company store in New York’s Nolita.

On the heels of its successful pop-up shop venture last year, heritage work brand Wolverine will open a permanent store at 256 Elizabeth Street in New York’s hip Nolita nabe at the end of July. The shop will offer a curated selection of goods that shares the brand’s commitment to quality, heritage and craftmanship. In addition the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other like-minded heritage brands including Tellason, Left Field NYC and Tanner Goods. To enhance the experience, Wolverine turned to Brklyn Dry Goods to help decorate the space: wooden beams that were part of the company’s original tannery dating back to the late 1800s, as well as a wall of 170 vintage lasts. Wolverine plans to host a number of events over the coming months to cement its first stand-alone presence in New York.