For Spring ’14, Western Chief is updating the 3D character boots that the Kent, WA-based brand launched to rave reviews 14 years ago, in addition to launching two collections. The original Lady Bug and Frog 3D boots will get an upgrade with bigger eyes for a friendlier look. The styles will ship beginning in early October.
Also on tap, Western Chief’s Flash and Splash collection of light-up boots and a line of Neoprene boots. Flash and Splash ($29.95 SRP) features multi-color lights that flash with each step. “Kids love light up footwear,” says Rob Moehring, CEO, noting that the line was a smash hit on the recent trade show circuit. And parents will love the added safety benefits on dark and stormy days.
The Neoprene collection keeps feet warm as low as -20 and retails for $50. “Moms love the Neoprene boot because it’s two in one; they don’t have to buy snow boots,” Moehring says.