Earth Day may have already passed, but there’s another Earth-loving holiday right around the corner: Arbor Day, which takes place this Friday, April 27. And eco-friendly brand Timberland is ready to celebrate.
Timberland, known for its high-quality boots and the “green” Earthkeepers collection, is showing its love for trees through a “Plant One On Us” program. For each consumer who takes the brand’s Hortiscope quiz on Facebook–which allows them to discover their “tree personality”–Timberland will plant a tree in Haiti. The tree personalities have been updated this year to reflect trees that the brand is planting through its agroforestry program in Haiti, which has already planted 1.4 million trees since its inception.
“The Hortiscope quiz is made for people who really do care about trees but aren’t sure how to celebrate them,” notes Jim Davey, VP of global marketing for Timberland. “We’ve created an opportunity for people to have a little fun and engage in a tree-planting initiative that has real meaning and impact at the same time.”