Last night in Williamsburg, Timberland celebrated the 40th anniversary of its original yellow boot and unveiled the Fall 2013 Earthkeepers Heritage Collection at The Workshop, a modern day remake of the brand’s original factory. Dozens of boots hung from the ceiling as attendees danced to indie rock band Wild Nothing and sipped Veev cocktails and Brooklyn Beer.
To further mark the occasion Timberland partnered with a cross section of influencers it believes has a finger on the pulse of emerging style and trends on four curated installations that align with the brand’s value and classic style: noted Everyday photographer Noah Kalina; blogger Michael Williams; Complex Fashion Editor Matthew Henson; and Christine Cameron, stylist and fashion blogger of My Style Pill.
Guests also had the opportunity to participate in a digital auction via Auction Cause to bid on eight pairs of boots from the 40th Anniversary LTD collection, of which only 1,973 pairs each of the World Hiker, the Super Boot in two colors and a souped-up version of the classic 6-inch were made. Consumers at home can bid on the boots through until October 5, and proceeds will benefit the Rainforest Alliance’s Sustainable Tourism program.
