Target to Launch Shaun White Shoes

 On the heels of snowboarder Shaun White’s gold medal performance at the Vancouver Olympics, Target is launching an exclusive namesake collection of footwear for Fall ’10. The Shaun White Shoes collection will be designed by White in collaboration with his brother, Jesse, and will feature boys’ and young men’s styles influenced by the professional skateboarder’s lifestyle. “Over the past eight years, we have had the chance to work with Shaun on a variety of different projects, including his apparel line, video game and philanthropic partnership with Target House,” states Troy Michels, Target Lifestyle Marketing. “We are proud to continue this partnership with the addition of Shaun White Shoes.” “It’s been a lot of fun working with Target for the past few years on my clothing line,” White says. “I’m excited to have the opportunity to bring some authentic skate shoes into the mix.” Target customers will find Shaun White Shoes alongside White’s clothing and the exclusive version of his video game, Shaun White Snowboarding, at 1,700-plus Target stores nationwide and on Target.com.