Stilettos: What woman doesn’t have a love/hate relationship with these towering heels? Although they’re likely to bring as much pain as beauty and pleasure, one thing is certain: This footwear staple is going nowhere.
And to celebrate the stiletto’s past, present and future, director Julie Benasra and consulting partner Megan Cleary (international footwear authority and author of “Shoe Are You?”) have created a film–titled “God Save My Shoes”–that’s perfect for shoe lovers everywhere. The film, which premieres today at Manhattan’s Quad Cinema on West 13th Street, explores the relationship between women and high heels and features shoe “freaks” like Dita von Teese, Fergie and the uber-popular Christian Louboutin.
Today also kicks off theatrical runs in countries like Russia, Korea and Taiwan, as well as TV versions in Italy, Belgium, Finland, Israel and Brazil. The film was previously a selection at both the Abu Dhabi and Glasgow film festivals and was featured in a TV version on France’s Canal Plus channel.
“God Save My Shoes” also partnered with DSW to host a contest for the chance to win a $250 DSW gift certificate. Contestants were asked to post a photo of their favorite pair of shoes to the “God Save My Shoes” Facebook page, along with an explanation of just how far they would go to save these shoes. Each Tuesday and Friday leading up to the premiere, DSW and the film gave away a gift certificate–along with a “God Save My Shoes” gift box containing one tank top, an official poster and two tickets to the NYC premier–to the person whose post received the most “likes.”
Best of all, for each contest post–as well as each ticket purchased at New York’s Quad Cinema–a child in need will receive a pair of shoes, thanks to Soles4Souls, a shoe charity that donates foodwear to kids and adults in need.
So, who says well-heeled women don’t have a heart?