Skechers Debuts First Natural Motion Shoe

The featherweight GOrun completes the NYC Marathon.

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The featherweight GOrun completes the NYC Marathon.

Deviating from its recent streak in the toning and shaping category, Skechers has launched its first natural-motion shoe, the GOrun. Based on what the Manhattan Beach, CA-based company calls “responsive running,” the shoes features the curved bottom, SmartShoe technology, that promotes a mid-foot strike, helping to propel the body forward. In addition, GOimpulse Sensors on the outsole move together and independently, providing sensory feedback to the brain. Meaning, runners are able to feel with precision, react to the ground and adjust their stride. Selected sensors at strike points also feature high-abrasion rubber for extra stability and traction control.

The Gorun is lightweight, weighing in at a lofty 6.9 ounces (4.9 oz. for women’s), and features a 4mm drop, which is 66 percent closer to the ground than traditional running shoes. It also contains an integrated anti-microbial sockliner by OrthoLite.

Meb Keflezighi, winner of the 2009 ING New York City Marathon, endorses the new line, and during a recent press event claims he ran more than 1,400 miles in the shoes without a hitch. In fact, Keflezighi revealed that he has not used orthotics since he started wearing his Goruns. Keflezighi placed sixth in last Sunday’s New York City marathon in a time of 2:09:13—the fastest time for an American and a personal best.

The Gorun line will hit stores for holiday. The suggested retail price is $80. It is the first in a series of lightweight performance products by Skechers. Next up: the GOtrain, a line featuring lateral support for gym workouts. It was developed through testing with New England Patriots running back Danny Woodhead. A recovery line and casual collection dubbed GOwalk and GOplay, respectively, are also in the pipeline.

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