Sheepskin boot brand Bearpaw will keep actors and musicians shod for the snowy slopes of Utah as part of the Fender Music Lodge gifting suite at this year’s Sundance Music Festival.
“The Bearpaw brand captures the feeling of Sundance,” says Randy McKinley, VP of marketing, adding that he looks forward to seeing the boots strolling down the streets of Park City on celebrities and musicians as they enjoy the annual star-studded event that kicks off today.
Average Joe’s can snag some booty too. Bearpaw will be prowling the city’s streets, launching guerilla fashion events for unsuspecting Sundance attendees and anyone attending Freeze-Up, a series of sponsored street corner skits, will have the chance to win the same boots being gifted to celebs. And if you happen to resemble the result of a celebrity love tryst, this could be your big break: The Bearpaw Style team will be combing the streets for lookalikes to star in the brand’s Sundance movie that will appear on www.bearpawstyle.com.
