Could it be the end of an EVA?
This week in New York City, Adidas unveiled its latest running innovation, Energy Boost. Part of a new Adidas segment called Energy Running, the shoe features BOOST cushioning technology designed to provide runners the highest energy return in the industry. During the presentation Yohan Blake, the current 100m World Champion, joked that he’ll be wearing the shoes for energy instead of snacking on Snickers bars.
The technology pairs two contradictory traits of running footwear: soft cushioning and responsiveness. The cushioning material is based on solid granular material (TPU) that is blasted and turned into thousands of small energy capsules that make up the footwear’s midsole. Each capsule stores and releases energy more efficiently in every stride. The cushioning can also uphold its performance in any temperature humans can feasibly run in. Compared to standard EVA foam, BOOST cushioning is three times more temperature-resistant, providing a more consistent run.
The Energy Boost for men and women will be available starting February 27 worldwide at Adidas Sport Performance stores, selected retailers and through e-commerce. During the global launch Eric Liedtke, Head of Sport Performance said the technology will begin to appear in other Adidas footwear from basketball to Originals as soon as 2014, replacing traditional EVA foam.