Since its inception in 2003, Restricted Footwear has focused on grassroots efforts to stand out in the marketplace. Today, with nearly 22,000 ‘likes,’ Restricted Footwear has one of the fastest growing Facebook fanpages among its peers. Julianna Barker of SnL Communications dishes on what it takes to make an impression.
Footwear Plus: How important is it to connect with your target audience through social media?
Julianna Barker: Connecting with our audience through social media is vital to the company. Having that direct contact with our end consumer and engaging them with brand updates and inspirations helps us build that emotional connection.
FP: What types of post get the most shares and likes?
JB: Style sheets have been extremely popular among our Facebook fans. They love to see how we pair a specific Restricted shoe with apparel and accessories. It’s a great way to show our brand’s personality.
FP: Do you have any advice for other brands who want to increase their social media presence? What about for brands that active online but seem to missing the mark in terms of genearting a response?
JB: Be strategic with self-promotion. Fans will quickly get bored if that’s all you are posting about. Instead, try to focus on what other topics your audience is interested in. For instance, our fans love when we post about music festivals, current events, inspirational quotes and fashion tips. Timing is also crucial. Posting on a Tuesday morning will be more beneficial than a Saturday night in terms of fan interaction and exposure.
