Palladium teams up with Major Lazer; paint flys.

Major Lazer enlisted heritage boot brand Palladium for its music video for the track “Sweat,” featuring Laidback Luke and Miss Dynamite. Filmed in black light and featuring LA-based dance crew The Underground Street Chronicles, the eye-popping video is inspired  by organic movement and uses neon paint to artistically represent the song’s namesake. With each beat, neon “sweat” drips from the dancers’ bodies and instruments to fill the frame. “When we saw the music video treatment with paint flying around in an abandoned building, we knew the concept fit perfectly with our positioning as a functional boot for city terrain,” says Barneys Waters, chief marketing officer of Palladium. Throughout the video, the dancers wear boots from Palladium’s Fall/Winter 2013 collection, including the enzyme-washed Pallabrouse Baggy and four variations of the waterproof Pampa Sport Cuff WP2. Click here to check it out.