From the streets of Pa’ia to the trails of Haleakala, Hawaii is rich in local culture and natural history–something that OluKai Founder Bill Worthington has always celebrated and supported. This past weekend, the Irvine, CA-based brand did both, hosting its fifth annual Ho’olaule’a Ocean Festival in Maui. More than 2,000 locals and festival goers, as well as athletes and representatives from REI, Zappos and Sports Chalet, descended on the island for two days of canoe sailing, surfing, luau, hula and live music.
“Each year we are inspired by the Ho’olaule’a and how it brings together such incredible people for two days of celebrating Hawaiian culture,” says Kerry Konrady, marketing director. OluKai also donated in excess of $20,000 to the Hawaiian Lifeguard Assocation, among others, while employees wrapped up the weekend at the Maui Cultural Lands Giveback Day.