Josmo launches KensieGirl: big style trends for budding fashionistas.
THIS FALL, GIRLS don’t have to be mini- models to look like they stepped straight off the catwalk. All they will need is a pair of KensieGirl shoes, says Sammy Esquenazi, vice president of Josmo Shoes, distributor of the new collection. “This line is runway-inspired with a pretty yet edgy vibe,” he describes, adding, “The Kensie girl is creative, fun, playful, colorful, bold, unique and stylish.”
These little divas get most of their fashion cues from their mothers who, Esquenazi notes, “are into fashion yet laidback.” He adds: “She knows how to inspire her daughter, and she’s proud to let her Kensie girl mix and match her outfits.” Inspiration from mom is one reason why Esquenazi says the collection will draw on the adult fashion world, while incorporating kid-friendly design details like funky buckles and playful treatments. “For kids, you can give it that hip adult look, but it can also have some embroidery or small ornamentation that may not work for an adult,” he explains. The line will feature sophisticated styles like high-fashion boots, casual yet cute flats and sassy wedges combined with comfort and quality to meet the needs of active young ladies. Specifically for fall, KensieGirl will feature details ranging from studs and metal ornaments to distressed materials and animal print linings. Several of the boots—which, like the rest of the collection, run from size youth 10 to girls 5—feature worn-in leathers, shearling linings and cozy fur trims.
KensieGirl’s suggested retail price range is $40 to $45, which Esquenazi believes is reasonable for the level of fashion being offered to the budget-conscious consumers the brand is targeting. “We’re not going over the top price-wise,” he says, adding that the brand is already looking ahead to Spring ’13, with plans to incorporate still-thriving trends like color blocking and wedge heels. “It’s going to impact kids and inspire parents,” Esquenazi says of the collection. —M.A.
