Mandee has raised close to $25,000 and donated approximately 15,000 pair of shoes in just two months for Soles4Souls, the international shoe charity dedicated to providing shoes to people in need.
From Nov. 4th to Dec. 24th of last year, all 120 Mandee stores nationwide collected donations of gently worn shoes. In addition, the retailer collected a $1 donation upon check out both in-stores and online from any customer that chose to provide further support to Soles4Souls. As a thank you for donating, customers each received a 20-percent off discount coupon towards a future purchase item of their choice.
Mandee used multiple platforms raising awareness about its Soles4Souls drive, including social media, in-store promotions and direct mailings. Suntek Transport shipped all footwear collected to the Soles4Souls headquarters in Nashville, TN, free of charge.
“Mandee has a long commitment to giving back to people who live in the communities where we do business,” says Ken Mandelbaum, chairman and CEO of Big M Inc., the operating company of Mandee. “We are pleased to be partnering with Soles4Souls in furthering that effort.”
“Mandee is a terrific partner and we are excited they are offering customers a fun way to get involved in our mission,” said Wayne Elsey, founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support.”