Karhu, Craft Team with The Leukemia & Lymphoma Society

Karhu footwear and Craft, makers of performance apparel, have become official product partners for the Leukemia & Lymphoma Society (LLS). The strategic partnership will result in a donation of 20 percent of all sales made through the LLS program and donor network directly to LLS.
LLS and Karhu/Craft will feature dedicated landing pages on their respective web sites and will roll out a national campaign to promote awareness through retail and digital promotion.
 

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Karhu footwear and Craft, makers of performance apparel, have become official product partners for the Leukemia & Lymphoma Society (LLS). The strategic partnership will result in a donation of 20 percent of all sales made through the LLS program and donor network directly to LLS.
LLS and Karhu/Craft will feature dedicated landing pages on their respective web sites and will roll out a national campaign to promote awareness through retail and digital promotion.
 
“Through the purchase of our award-winning products, LLS program participants and donors can support their mission to help find cures and improve the quality of life for patients and their families,” states Jay Duke, president of Karhu Holding, based in Finland. “My family has lost a loved one to leukemia, so I have felt firsthand the importance and benefit of the LLS mission and it is truly a privilege to support them.”
“The Leukemia & Lymphoma Society is pleased to partner with Karhu and Craft,” says Nancy L. Klein, chief marketing and revenue officer for LLS. “Our program participants and supporters will appreciate the outstanding products and the opportunity to help to fund lifesaving research for cures.”
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more visit . www.lls.org or contact (800) 955-4572.
 

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