H&M Chooses Choo

Fast-fashion monster H&M has announced its latest designer collaborator, and its first in the accessories realm: Jimmy Choo. Expect women to line up for days for the British brand’s covetable shoes at moderate price points, which will sell through about 200 select locations worldwide beginning Nov. 14. But that’s not all; Jimmy Choo designers will also extend their vision to complementary women’s apparel and handbags. And you might find men lining up as well—in addition to women’s product, the collaboration will also cover men’s shoes and accessories.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too,” Jimmy Choo founder and president Tamara Mellon says, promising sophisticated glamour and fun party pieces.
H&M creative director Margareta van den Bosch is also stoked about the partnership. “We adore Jimmy Choo’s shoes and bags,” she says, adding that the apparel collection was designed around the shoes rather than the other way around. “They are glamorous and sexy, and they add instant style to the simplest of outfits.”
(Photo courtesy of H&M)