Dansko expands its men’s offering with a fresh take on a classic.
WITH THE FALL ’12 launch of its Tacoma, a low-profile clog for men, Dansko aims to appeal to a more urban work force. And while it’s sure to be a hit with the usual comfort crowd, Creative Director Ann Dittrich expects it to round out the men’s assortment, as it’s polished enough for the office and comfortable enough for everyday wear.
“We go back to our architecture when we start a new collection. We look at what’s been working for us in the past,” she reveals. The jumping-off point for the Tacoma was ’09’s Walden, a modern update to the classic clog style. Featuring a removable triple-density EVA insole that molds to better support the foot, reinforced by a tuckboard with a riveted metal shank, the Tacoma’s non- slip rubber bottom makes it an ideal shoe for occupations where floors may get slick, such as in restaurants and hospitals. To that end, a wipeable leather upper with Dansko’s twin gore comfort construction complete the style.
It’s little wonder that healthcare professionals, teachers, service industry workers and others who spend the majority of their day in motion and on their feet are Dansko fanatics, Dittrich declares. “We find that they wear our shoes on the job and off the job—our customer is very loyal. Comfort is important to them,” she says, noting it’s a sentiment echoed throughout the collection. “The staple clog is our core business and all other men’s styles were built around that,” she adds, referring to the Walden and last year’s Presidio. “The Tacoma is the fourth piece of the pie.” Dansko’s core stapled collection continued to lead sales last year and Dittrich expects the Tacoma will help the West Grove, PA-based brand continue on its growth trajectory. Available in black box leather or oiled nubuck in black or brown, the Tacoma will retail for $120. —L.M.