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Ferragamo now lets you customize a classic.

Storied Italian fashion house Salvatore Ferragamo is marking the 35th year of its iconic Vara flat by allowing fans of the bow-topped, mid-heeled shoe to customize their own. Here's how the DIY process works: select a base color, add a bow color and then choose between gold or silver hardware. You can even get your initials carved on a metal plate fitted to the sole.

Storied Italian fashion house Salvatore Ferragamo is marking the 35th year of its iconic Vara flat by allowing fans of the bow-topped, mid-heeled shoe to customize their own. Here’s how the DIY process works: select a base color, add a bow color and then choose between gold or silver hardware. You can even get your initials carved on a metal plate fitted to the sole. The feature is part of L’Icona, an online project art-directed by photographer Claiborne Swanson Frank, showcasing tastemakers such as Alexandra Richards and Olivia Palermo in customized Varas or Varinas, the ballerina version launched in 2007. 

The September 2022 Issue

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