European Football Leagues Go (RED) with Nike

This weekend three top European football leagues will debut a special edition (PRODUCT)RED Nike ball to raise awareness of the athletic brand’s ‘Lace Up. Save Live’ initiative. The ball will be used at all of England’s Barclays Premier League, Spain’s La Liga BBVA and Italy’s Serie A TIM games on March 13th and 14th. The specially designed T90 Ascente, revamped with a splash of red and the (RED) logo, is the official ball currently used by all three leagues. ‘Lace Up. Save Lives’ invites people to support the Nike and (RED) partnership by purchasing a pair of red laces. One hundred percent of the laces’ profits are donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds programs that deliver medical treatment and services to those living with HIV. The Ascente Ball, along with other limited edition (NIKE)RED products are available now at Nike Store locations. Visit www.nikefootball.com/ RED.