Etnies skateboarding owner and CEO Pierre-Andre Senizergues took to the streets last Friday for the Los Angeles Misson‘s annual Easter celebration, handing out 2,000 pairs of new shoes to the city’s homeless population. Joined by filmmaker Mike Manzoori, Senizergues showed how the simple gesture of giving can change thousands of lives. But this isn’t just another celebrity photo op: Senizergues himself spent six months living out of a van when he moved from France to California in 1985 and over the past 14 years Etnies has donated 34,000 pairs of shoes to charity. Click here for a behind-the-scenes look at the event on Skid Row.