Since opening its doors in 2007, Edon Manor has been the place to go in downtown Manhattan for fresh-from-the-runway finds and effortlessly cool British staples. Designed to resemble a style-savvy library, shelves are stuffed with an array of fashion-forward shoes, bags and sunglasses handpicked by owner Davinia Wang. With upscale labels like Alexander Wang, Givenchy, Chloé and Mechante of London, the shop’s overall aesthetic brings a distinctly English mood of charm, tradition and eccentricity to New York. Not surprisingly, her community of shoppers leans blue when it comes to party affiliation: “Our customer tends to be from the neighborhood or is European,” Wang says.”
What are your front-running brands and styles this season?
Givenchy, Dries Van Noten, Isabel Marant, Alexander Wang and Azzedine Alaia.
Best new candidate added to your store’s mix in the past year?
Balenciaga.
What is your dark horse brand for 2012?
We have a brand called Beatrix Ong from London, which isn’t carried anywhere else in New York. We love how quiet and classic her styles are. It has quickly become one of the most popular brands we carry.
What are your top-selling accessories?
Proenza Schouler PS1 bags, Balenciaga eyewear and Alaia clutches.
What are your conservative customer’s favorite shoe brands?
I think that they would tend to go with the classic styles that are practical yet elegant. Brands like Calvin Klein Collection and Chloé suit them the most, although certain collections from Balenciaga and Proenza Schouler have also offered many classic and timeless pieces.
What are the liberal’s favorite shoe brands?
Isabel Marant and Alexander Wang. These brands tend to have more casual, everyday styles with trendy and fashionable details.
Have there been any brands, trends or colors that have plummeted in the polls?
This season we had some Giambattista Valli velvet pumps that were not as successful as we had expected. A red velvet pump was something we thought was such a luxurious and sophisticated shoe, yet the response was not as positive as we had hoped.
—Lyndsay McGregor
