Crocs, Inc. has announced it will donate $5 for each pair of shoes sold online at www.crocs.com and at the brand’s Colorado retail stores from July 24 to July 31 to aid the victims of the Aurora, CO shooting. The donations will be made through Crocs Cares, the clog company’s corporate social responsibility program, to the Aurora Victim Relief Fund through www.givingfirst.org.
“As a CO-based company, we are committed to supporting our local community during times of need and believe that it is important to come together as a community to aid those affected by this tragedy,” said Melissa Koester, program manager for Crocs Cares. “We are proud to be part of a local community that is doing so much to support those affected by this terrible event.”
The donations that are raised through Giving First will be matched by the Governor’s office dollar for dollar, up to $100,000. These funds will then be divided evenly between the various Colorado charities that are supporting the victims of the shooting. Once the initial $100,000 donation is raised, the remaining funds will go to the immediate needs and long-term support of the families impacted by the tragedy.