SEBAGO SET OFF on its debut sponsorship of the Quantum Key West Race Week last month, furthering its existing partnership with the Quantum Sailing Team. “The Quantum Team is recognized globally as best in class, and to be the provider of its footwear and apparel has been an honor,” says Gary Malamet, group vice president and general manager of Sebago.
Along those lines, Sebago launched its SPS Force 8 sailing shoe this spring, which was designed in conjunction with championship sailors. Technical features include quick-drying uppers, a footbed with drainage and shock absorption and Sebago’s exclusive Vibram outsole with exceptional grip. “As a premium American brand that celebrates a nautical lifestyle and rich marine history, competitive sailing has played an integral role in establishing Sebago as a leader in the boat shoe market,” Malamet says. “Participation in the most recognized regattas allows us to engage with our customers and communicate our brand message while listening to the needs of today’s sailors.” —G.D.