Chaco Becomes Outsiders Ball Founding Partner Supporting an Industry Effort to Inspire More Kids to Get Outdoors
March 14, 2013
Outsiders Ball, the industry event spearheaded by the Outdoor Foundation, is on a roll, gaining significant momentum in just a few months, with more than 20 diverse organizations, including Chaco, signing on as founding partners. The gathering will be held at the Gallivan Center in Salt Lake City, UT, on July 30, the eve of Outdoor Retailer Summer Market. The goal is to unite the industry around a single cause: fighting the growing divide between young people and nature. At this summer’s ball, Chaco will host a StoryCorps narrative-capturing booth that will invite industry leaders and newcomers to share, via video, their inspirational outdoor tales. These personal stories will be archived and will serve as motivational content to encourage the next generation of outdoor participants.
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