This week lifestyle brand Bearpaw launched the C.A.N.V.A.S. Project (Creating A New Vision At Schools), a charity initiative that gives high school art students the opportunity to create their own signature designs using the company’s Emma boot as a canvas, as part of its Creative Expressions campaign.
Each quarter Bearpaw will select a high school from a pool of nominees. First up is Spring-Ford High School in Royersford, PA. “We see this as a way to help and support the arts in school, which has seen tremendous cuts over the past few years,” Randy McKinley, vice president of global marketing, said in a statement. As Linda Crane, art department chairman at the high school, put it, Bearpaw’s contribution gives her students an outlet for expression, while teaching them the real-world application of their efforts. The designs will travel the trade show circuit with Bearpaw, beginning this week with Outdoor Retailer in Salt Lake City, UT.