Bearpaw brings holiday cheer.

Sheepskin boot brand Bearpaw recently put a twist on its ‘Free Shoes Friday’ promotion by asking its Twitter followers to nominate someone worthy of a new pair of boots.  Usually a winner is selected at random but this time the brand wanted to gift a deserving individual who would benefit from free footwear, and hopefully make the holiday season a little brighter in the process.  Heartwarming suggestions flooded in, and Bearpaw made one young schoolgirl extremely happy by gifting not just one but two pairs of warm boots.  As Vice President of Global Marketing Randy McKinley put it, “To be part of something that seems so small but can impact someone’s life in such a big way – what a great feeling.”