Sheri Poe, founder of Ryka athletic footwear and most recently CEO of Swiss Masai USA, makers of MBT, has joined Los Angeles-based comfort and wellness brand Alegria Shoes to spearhead marketing efforts.
“In just 15 months the team here has been able to build a collection that utilizes colors and styling that just makes you feel really good from the inside out,” Poe says. “But what really sets Alegria apart is the superior body benefits the shoes offer at an affordable price which in today’s economy is a critical factor in all purchasing.” What even more amazing, she adds, is that the team has been growing the brand at a fast clip despite the current economy.
“We’re delighted to welcome Sheri to the Alegria team,” says Johnny Chen, CEO of Pepper Gate Footwear. “With Sheri’s help we’re looking forward to introducing the brand to more dealers and consumers across the country and world wide.”
Alegria, noted for its vivid color palette and whimsical prints, retails between $89 and $109. The shoes feature a unique insole that forms to the wearer’s foot, anatomically reducing stress and pressure on muscles, joints and the back while also toning muscles and helping to generate energy all day long.