The second part of Yellowstone Season 5 drops this Sunday, and Ariat has paired up with the series for an anticipated Ariat x Yellowstone collaboration. The heritage western footwear and apparel brand worked with the show’s costume designer Johetta Boone to tell a modern story of the authentic west.
Sold through Ariat.com, Amazon, and Ariat brand shops across the country, the collection will be available in step with the premiere November 10. The limited-edition line of denim shirts, jeans, jackets, flannels, and boots combine timeless western design with Boone’s authentic knowledge of the Yellowstone look. The boots are noted by her “subtle, yet defining touches,” including a worn/distressed aesthetic.
Boone has been tapping the brand to style characters in the show since its inception, and now she says Ariat is the perfect partner for a collab. “My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching Yellowstone,” she offers. “Now, we’ve partnered to design an exclusive capsule collection inspired by the functional and well-worn clothing that wranglers, cowboys and ranchers work and live in every day.”
“Because Ariat is engrained in the Western communities that Yellowstone is based on, our clothing and boots have organically shown up on the show throughout the years. Now, with the Ariat x Yellowstone collaboration, Ariat is even more visible in the Yellowstone universe and is more accessible to those fans captivated by the American West,” agrees Megan Iwersen, Ariat’s Chief Product Officer. “Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe.”
Jose Castro, EVP, Consumer Products & Experiences, Paramount, credits Boone and the show, in part, with the recent rise of western fashion. “Johnetta is a legend in the industry, and collaborating with her and Ariat on this Yellowstone collection has been nothing short of extraordinary,” he adds.
Meet the Ariat x Yellowstone Boots
- Price: $299
- This classic Western profile meets distinctive Dutton style. Designed in collaboration with world-renowned Yellowstone costume designer Johnetta Boone, the Ariat x Yellowstone Midnight Rancher takes inspiration from the Duttons’ rugged aesthetic and old-school roper boots. Rich navy roughout reflects the Montana sky, and signature Ariat comfort technology cushions every step.
- Price: $319.95
- With its distinctive flair and authentic Western design, the Ariat x Yellowstone Shepherd pairs iconic Dutton style with Ariat’s legendary comfort and performance. It’s built for the saddle but ready for anything.
- Available in Cloud White Suede & Shredded White and Naturally Distressed Brown & Allegro
- Price: $299.95
- Step into Beth Dutton’s boots with this vintage-inspired leather pair. The Stockman brings fierce attitude and authentic Western style to any look. Pair with a floral dress, the Yellowstone Cozy Fair Cardigan, and a glass of whiskey.
- Price: $309.95
- This suede pair has a vintage vibe rooted in Western tradition. With retro stitching and a wearable heel, it can be worn on the town or on the ranch.
