What do your Blundstone boots say about you? For one thing, every pair tells a unique personal story.
That uniqueness is the basis of Blundstone’s latest global marketing campaign, Well Worn, which launched this week. It features the journeys of five diverse Blundstone wearers as they navigate life in their boots. A well-worn pair of Blundstones is a story well told. Every mark, scuff, and scrape adds a chapter. It’s the people who wear Blundstone boots that create these stories, customizing and personalizing their boots through life’s experiences.
“The more you wear a pair of Blundstones, the more they begin to reflect the life you live,” states Blundstone Joint-CEO Adam Blake. “Every scuff and mark has a story, intertwined with your life experiences and personality. Like wine, our boots only get better with age.” He adds, “Blundstones are not made for sitting still, they’re made for living. And it’s the memories, experiences and stories of life that we are celebrating through this campaign.”
The Well Worn campaign features Mariana van Zeller, journalist, Peabody Winner, and host of Emmy-nominated documentary TRAFFICKED; Canadian indie-folk/pop musician Fontine; renowned South Korean actor and furniture designer, Lee Chun-hee; Ryan Hartshorn, Tasmanian world award-winning distiller; and Italian and German travel writers Elisa and Luca.
“Every single story I’ve ever done, every single trip I’ve ever made, I’ve always worn Blundstones,” van Zeller says.
Founded in Tasmania, Australia, in 1870, Blundstone was recently named the “everywhere boot” in Time magazine‘s 100 most influential companies in 2024.
Journalist Mariana van Zeller on the job in her Blundstones.
South Korean actor and furniture designer, Lee Chun-hee.
