Heritage Italian sport brand Lotto has been making tennis shoes since the 1970s and soccer cleats since the 1980s. Today, Lotto owner WHP Global announced the addition of soccer star Kellyn Acosta, midfielder for Chicago Fire FC, to its roster of athletes. (New England Revolution defender Tim Parker, Seattle Reign FC and U.S. Women’s National Team member Sofia Huerta, and more than 300 professional soccer players globally also work with the brand.)
Acosta, a member of the 2022 FIFA World Cup U.S. Men’s National Team, will wear Lotto footwear on and off the pitch and will promote the brand through social media and live appearances throughout the year. The player names the brand’s Stadio OG as his favorite cleat: “I love its premium leather, and the Italian craftsmanship shines through,” he says, adding, “Fashion and streetwear are such an important aspect of American culture and I’m excited to highlight some of the brand’s timeless lifestyle classics off the pitch like the soccer-inspired Brasil Select shoes.”
Along with Acosta’s signing, WHP Global also announced the launch of Lotto’s lifestyle footwear collection — LOTTO Leggenda — with retailer DICK’S Sporting Goods. Starting soon, U.S. consumers will be able to purchase the collection at brick-and-mortar retail stores for the first time.
Lotto Leggenda takes the brand’s iconic soccer and tennis shoes from ’70s, ’80s, and ’90s and turns them into fashion styles honoring the legends that made lasting impact on their sport.
“Kellyn is the perfect fit as we continue to grow our soccer presence and influence in the U.S.,” offers Effy Zinkin, COO at WHP Global. “His on-field performance as a player coupled with his style off the pitch make this an ideal partnership as our lifestyle footwear becomes available to U.S. consumers at DICKS.”
In July 2023, the brand announced a partnership with DICK’S Sporting Goods to serve as the U.S. anchor retail partner for its soccer and racquet sport products. In July 2024, Lotto expanded its collection of soccer and tennis offerings with a new pickleball collection of equipment, footwear, and apparel for men and women.
