Ecco took home the Green Imprint award at the recent 8th edition of the Elle Style Awards held virtually. According to Elle Denmark, the award is given to a company that has integrated sustainable and climate-friendly processes in large parts of the value chain and managed to articulate the initiatives in a way that resonates with Danish fashion consumers and makes them aware that we all have a responsibility. Ecco was recognized for its DriTan leather, which involves a revolutionary tanning process that greatly reduces water consumption and the chemicals used.
“It is absolutely crucial for the sustainable transformation of not only the Danish fashion industry, but also the entire fashion industry, that the biggest players take the lead,” states Cecilie Ingdal, editor-in-chief and media director for Elle Denmark. “Leather is a frequently criticized material in sustainable circles, as large amounts of water are used during production, but Ecco has taken the first solid steps towards sustainable leather production with the technology DriTan. These are the kinds of initiatives that matter and make a difference that gives consumers a choice.”
Always committed to challenging the status quo, Ecco is, first and foremost, proud to be nominated amongst other reputable brands that seek to change the game. It is great to see Elle Style Awards shine a light on those who lead by example and challenge industry standards by taking the next important steps towards improved sustainability through quality, durability, timeless design, broad wearability and innovative technology.
Ecco Soft 8 DriTan LX sneaker.
