Bridgedale Outdoor has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York area who are affected by homelessness throughout this winter season.
“This generous donation from Bridgedale will truly help the most vulnerable of our community this winter,” states Adina Lichman, founder of KKGS. “Socks are the most needed, but least donated article of clothing for those experiencing homelessness. Now, thanks to Bridgedale and our other partners, we’ll have enough to try to meet the need out there for this winter.”
“We often take socks for granted, but for those who are less fortunate, we understand that socks can make a huge difference in surviving the cold weather,” says Anna Nikolaus, marketing manager at Bridgedale. “When Knock Knock, Give a Sock came knocking on our door, we had no hesitation in making a donation that could provide some comfort to those in need. We’re making this donation to show our appreciation for valuable organizations like KKGS for their ongoing efforts to help those in need.”
Adina Lichman started KKGS as a New York University student in 2015. The organization collects socks through drives and sometimes, by quite literally knocking on the doors of colleagues, classmates and sock companies. In addition to collecting socks for those in need, KKGS aims to reduce the stigma associated with homelessness. Through the Meet Your Neighbors Dinners and the Hakook Team, KKGS attempts to bring together those who are and are not experiencing homelessness in order to encourage discussions and ultimately dissipate the stigma. To make a donation and/or get involved, visit www.knockknockgiveasock.org.
