Two Ten Candles

Break out the candles! Friday, Feb. 10 is Two Ten’s birthday, and the industry-wide foundation is asking shoepeople to celebrate by raising awareness and having a little fun while giving back. In the past, companies have acknowledged the day with a bake sale, casual Friday, raffle or silent auction (see more ideas here). Last year alone, Two Ten gave $1.7 million to 1,234 footwear families, $870,000 to 300 scholarship recipients, prevented 664 evictions and alleviated 125 families with disaster relief.