Shoe Carnival is tying together its brick-and-mortar and online efforts and embracing omni-channel retailing to better reach consumers and enhance its brand equity. Despite soft store traffic in Q2, the chain believes that by implementing improved digital capabilities, including the launch of its first-ever mobile, it can evolve the shopping experience for its customers.
“We will continue to make investments that we believe will benefit our long-term sales and earnings growth,” says Cliff Sifford, president and CEO. “Two initiatives we are excited about are the conversion from third-party fulfillment of our e-commerce orders to fulfilling those orders from our stores and distribution center and the addition of our first-ever mobile app.” He adds, “With these two initiatives set to launch in the third quarter, we are aggressively moving forward in the evolution of the omnichannel shopping experience for our customer.”
