Throughout the month of September, Rider Sandals stopped off at college campuses throughout the Northeast and Midwest in search of the best collegiate foosball players, and to meet and gain insight into the college demographic.
Over the course of the tour, the brand crowned 10 new Collegiate Foosball Champs in Massachusetts, Connecticut, Delaware, Maryland, Ohio, Michigan, Illinois, Indiana and Pennsylvania. A Panama City Beach spring break trip was also up for grabs and hundreds of students walked away with Rider swag bags.
“The Foosball Tours allow us to really get into the heads of the college consumer and gives us great insight into what they are really looking for in our sandals and brand,” says Angelo Daros, vice president of marketing, Grendene U.S.A. Rider Sandals plans to announce the Spring Foosball Tour soon, which will include 15 new campuses across the U.S.
