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Real Characters
Whether it’s Hello Kitty, Spider-Man or the Muppets, kids forever have an affinity for their favorite cartoon personality of the moment. Footwear brands are taking note and incorporating iconic and admired licenses into their styles.
As Ross Misher, CEO of Brand Central Group, predicts, the character-licensing arena will only continue to expand as new media, like iPhone and iPad apps, are embraced by children. Misher says, “Kids are now interacting with media in new ways and brand owners are creating endearing characters to appeal to them.”
—Meagan Walker
Hello Kitty
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