Guided by its ‘Good for You. Good for the Planet’ tagline, Earth
Footwear has entered into a values-based partnership with EarthShare,
a federation of the nation’s most respected environmental and
conservation nonprofit organizations.
Leading into “Earth Month” in April and the 40th anniversary of Earth
Day (Apr. 22) , the Waltham, MA-based Earth Footwear will make an
initial $5,000 contribution to EarthShare. In addition, beginning
this month through the end of May consumers can help grow this
contribution by purchasing Earth shoes and registering their
purchases at earthfootwear.com/earthshare. For each pair bought and
registered, Earth will contribute an additional $5 to EarthShare.
The EarthShare partnership is one of many notable steps Earth
Footwear is undertaking as it honors both the 40th anniversary of
Earth Day and 40 years since the brand’s inception. Most notable is
the introduction of a new biodegradable outsole—featured in every
Spring ’10 style—that decomposes in the ground 10 times faster than
ordinary shoes. The breakthrough technology is the latest in a long-
line of Earth’s eco-friendly product innovations that also includes
the early adoption of water-based adhesives, recycled cushioning
materials, and glue-free packaging.
The 2010 recognition of Earth Day also coincides with a notable
addition to Earth’s senior leadership team, Gary Champion as
president, Earth, Inc. “Health and wellness is clearly at the
forefront of many consumers’ minds, and the 40th anniversary of Earth
Day is only going to elevate that awareness among a broader
audience”, comments Champion. “To honor our heritage, and set up our
future, we’re thrilled to be partnering with an organization like
EarthShare to bring to market a meaningful values program that not
only celebrates what’s important to us, but also what’s important to
many of our most loyal customers.” Champion adds, “It’s what the
‘good for you – good for the planet’ message is all about, and it’s a
great way for us to be living out our values as an organization.”
