Asics Develops One-of-a-Kind Shoe for NYC Marathon

It all started back in June when Asics’ elite marathoner Ryan Hall traveled to the company’s training and research center in Kobe, Japan to undergo testing and evaluation to construct a custom pair of running for the ING New York City Marathon on November 1. Seven experts were involved in the measurement and evaluation of Hall’s feet, legs, strength, flexibility, speed and impact.
The research enabled the team to create a pair of shoes uniquely designed for Hall’s specific running mechanics. They also provided Hall with additional information and advice on strengthening and stretching exercises to enhance his performance.
The black-and white-shoes are embroidered with the word “STEPS” in tribute to Ryan and wife Sara’s The Hall Steps Foundation that helps fun programs to create a better life for youth living in poverty in the United States and abroad. 
“My shoe is not just a customized shoe, it is a customized extension of me,”
Hall says.  “When I run the ING New York City Marathon, I will see all the faces behind the shoe, from the woman who is responsible for punching the holes for the laces, to the technician who analyzed my stride, to the researcher who measured my body. I will feel their support in more ways than through my shoes absorbing the tough roads of New York.” 
For insider video and more behind-the-scenes commentary on Hall’s journey to Japan, check out his blog at www.asicsamerica.com/ryanhall.