OTBT Partners with Von Maur to Cure ALS
Off The Beaten Track (OTBT), a division of Consolidated Shoe Co., is teaming with Von Maur in the fight against ALS (Lou Gehrig’s disease). OTBT will offer its ALS Transfer sneaker for sale at the 8th Annual Laura’s Legacy benefit concert in Rock Island, IL, June 8, 2019. All proceeds will go to benefiting the ALS Association of Greater Chicago and ALS research at the University of North Carolina.
“Von Maur is a highly influential retail chain,” states Kristina Petrick, creative director of OTBT. “We’re very excited to partner with them featuring a custom Transfer ALS sneaker design for a worthy cause in hopes to find a cure for ALS.”
The slip-on Transfer features a lightweight EVA midsole and a removable footbed for custom fitting. SRP is $118.95. The 8th annual Laura’s Legacy will feature a lineup of performers, including American singer/songwriter Lissie who just released her new album, “When I’m Alone.” Von Maur will operate a branded tent where the shoes will be available for purchase.