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Minnetonka and Hello Kitty team up for fall.

Everyone’s favorite feline is lending her features to Minnetonka for Fall ’14. To mark the 40th anniversary of Sanrio’s Hello Kitty, Minnetonka for Hello Kitty will debut in July for women and children, featuring a moccasin and a fringe boot in a suede palette spanning hot pink, brown, dusty brown and black. “Fusing the classic moccasin styles of Minnetonka with the iconic designs of Hello Kitty, the new collection will resonate with fans of both brands,” says David Marchi, senior director of brand management and marketing of Sanrio, Inc.

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Everyone’s favorite feline is lending her features to Minnetonka for Fall ’14. To mark the 40th anniversary of Sanrio’s Hello Kitty, Minnetonka for Hello Kitty will debut in July for women and children, featuring a moccasin and a fringe boot in a suede palette spanning hot pink, brown, dusty brown and black. “Fusing the classic moccasin styles of Minnetonka with the iconic designs of Hello Kitty, the new collection will resonate with fans of both brands,” says David Marchi, senior director of brand management and marketing of Sanrio, Inc. Kalyn Waters, Minnetonka director of marketing, agrees: “Parents who grew up wearing Minnetonka or Hello Kitty as a child are now sharing that brand love with their own children. Both brands generate a feeling of nostalgia, as well as contemporary relevance.” Kids’ styles will retail from $39.95 to $49.95, and women’s from $49.95 to $69.95. 

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