Adidas Boost x Refinery29 Digital Silent Auction to Benefit Good Cause
Adidas x Refinery29 are partnering with female artists to create one-of-a-kind UltraBOOST X styles representing all 50 states. The limited …
Adidas x Refinery29 are partnering with female artists to create one-of-a-kind UltraBOOST X styles representing all 50 states. The limited edition BOOST the Nation collection is created for women by women to unite creativity through sport and reflect the nation’s individuality. Sneakers will be available starting July 4th by auction and 100 percent of the funds raised will be donated to Women Win, an organization that empowers girls to build leadership skills and address gender equity through sport.
“As a brand that walks the line between sport and creativity, we saw the triple white silhouette as a blank canvas full of possibilities to collaborate with powerful and expressive women in a way that would celebrate differences and highlight the unique characteristics that unite us,” states Alexa Andersen, U.S. category director for women’s running at Adidas.
Refinery29 curated a diverse group of artists—including Meagan Morrison, Maria “Too Fly” Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen Mussari, Carrie Chan, Jordana Schrager—to design the custom sneakers. Each is inspired by a state’s unique culture, landscapes and notable landmarks, to create an original work of art.
“It’s not about competing with each other, but lifting each other up and celebrating the diversity of this country,” says Meagan Morrison, fashion illustrator who designed sneakers inspired by Alabama, California, Connecticut, Missouri and Virginia.
In collaboration with digital campaign platform Wyng, the digital silent auction will run July 4th through July 11th. Consumers can select their favorite pair and bid to purchase the custom sneakers by visiting BOOST the Nation here on adidas.com. The auction includes an option to donate and support the cause without having to win and share across social channels.