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This is the Most Faked Sneaker, According to StockX

A new report by the platform reveals it stopped more than 40,000 counterfeit kicks.

Leading sneaker reseller StockX released its third annual verification report. The data offers insight into its review process as well as the prevalence of fakes in the marketplace. In the last year alone, the platform rejected more than 400,000 products, collectively valued at nearly $85 million. Sneakers (along with apparel, bags, and watches) were turned away for things like sizing inconsistencies, missing accessories, box damage, signs of wear, or if the company suspects the item is fake.

Among the rejects, StockX calls out 40,000 were made up of suspected counterfeit sneakers. The most faked product? The Adidas Yeezy Boost 350 V2 Zebra, followed by the Jordan 4 Retro Black Cat (2020).

Adidas Yeezy Boost 350 V2 Zebra (Amanda Vick for Unsplash)

“In addition to being one of the marketplaces that has persistently invested in fighting the proliferation of counterfeit products, we’re among the only platforms in our space that routinely provides this level of market data to our customers,” offers StockX CEO Scott Cutler. “We know that trust is built on transparency and consistent experiences, and we’re passionate about delivering a best-in-class offering that empowers buyers and sellers to trade what they love.”

The Detroit0-based company has a robust network of verification centers across North America, Europe, and Asia. StockX views international markets as key for growth. The business now operates across 5,000 different trade lanes, and in 2023 nearly half of all StockX trades were fulfilled by international sellers.

The July 2024 Issue

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