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Sperry Returns as Shoe Sponsor for New York Men’s Day

SS25 lineup, sponsors, partnership, and dates announced.

A Potts at New York Men’s Day

Agentry PR is excited to announce the 22nd edition of New York Men’s Day (NYMD), the bi-annual menswear collective, this year presented by Victorinox on Friday, September 6th. Sessions will be held from 10:30 am to 12:00 pm ET and 4:30 pm to 6:00 pm ET at Location05 and Daylight Studios near Hudson Yards, showcasing ten talents: Three new emerging brands and seven returning designers.

“We are proud to support New York Men’s Day as the title sponsor for the SS’25 event. Victorinox is built on quality, functionality, innovation, and design, and we’re thrilled to support initiatives that champion creative talent and bring emerging brands to the forefront. We are excited to welcome guests into the world of Victorinox and unveil a fun and imaginative design project and social activation with the ten gifted designers alongside our latest collections of travel gear and timepieces,” says Ulrich Wohn, President of Victorinox North America

Michael Ward and Manel Garcia Espejo (with model) of The Salting at the February 2024 NYMD.

Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature ten designers collectively. Each participating designer will present in their individual studio space designed to highlight the label’s identity and inspiration. Taking place simultaneously over two-hour periods, five brands will present in the morning session and five in the late afternoon. The format of showcasing all presentations simultaneously creates ease of flow for media, buyers, influencers, and VIPs, allowing them to move through studios and spend time with designers as their time allows.

This year’s designer presentations include (in alphabetical order by brand, *Showing for the first time at NYMD)

A.Potts (genderless)

A Potts, also at top.

Clara Son (menswear)

Earthling VIP* (menswear)

of — nothing* (unisex)

Sermon Series* (menswear)

Sivan (menswear)

Stan (menswear)

Tarpley (menswear + womenswear)

Terry Singh (menswear)

The Salting (genderless)

Returning as footwear sponsor, Sperry will celebrate its heritage, showcasing classic styles, including a range of boat shoes, CVO sneakers, and Captain’s Oxfords. Sperry will also be launching a collaboration with the Tampa-based retailer Fresh Rags, with a capsule of two updated boat shoe styles.

Hilldun Corporation will also return as a sponsor for the 22nd session of New York Men’s Day.

“We’re excited to partner with New York Men’s Day for another season. The event provides a platform for designers who contribute to the future of this industry, something that we at Hilldun Corporation champion and find the importance in supporting,” says Gary Wassner, CEO, Hilldun Corporation.

Other sponsors include luxury haircare brand Oribe Hair Care, which is providing products and teams. Augment will provide make-up teams and products for designers to use on models during their respective presentations.

Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.

“We are excited for our roster of returning and new emerging talents showing during the September edition of New York Men’s Day,” said Hawker. “We are thrilled to bring back STAN, A.Potts, and Clara Son who all took a hiatus from showing with NYMD last February, introducing three new brands (Earthling VIP, of – nothing, Sermon Series), and support the return and growth of past NYMD brands including The Salting, Sivan, Tarpley, and Terry Singh. We continue to make our platform a voice and place to bring attention to emerging talents and designers to the community. With the range of brands showing menswear, womenswear, genderless, and unisex collections, we are able to commit to our mission with the help of our sponsors, friends, and industry.”

Hawker is also the 2024 MR Awards People’s Choice honoree, selected for her dedication to the menswear and fashion industry and for creating New York Men’s Day. She will be honored at the MR Awards dinner during the New York menswear market on Monday, July 15th, at Gotham Hall.

Footwear Plus Unlaced is glad to share this story from our sister publication, MR

The July 2024 Issue

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