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HeyDude

Denim and Dudes: Lee and HeyDude Launch New Collaboration for Summer

Footwear and apparel with an easygoing, casual vibe.

Lee x HeyDude
This week, Lee announced its collaboration with the popular footwear brand HeyDude. Combining nods to Lee’s workwear heritage with HeyDude’s playful, expressive designs, it features actor Chase Stokes (above), star of the popular television series Outer Banks and current HeyDude ambassador, as the face of the campaign.

Inspired by a coastal vibe, the soft-washed denim shorts, illustrated tees, and shoes are a collision of comfort and cool. Made to wear together, the collection is easy to integrate into  daily summer life and outdoor activities.

“HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market,” said Joe Broyles, Vice-President of Global Collaborations at Lee. “The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts—a full lifestyle approach—to this capsule.”

“Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude,” said Paul Nugent, SVP Chief Marketing Officer at HeyDude. “The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HeyDude.”

The Lee x HeyDude collection also marks the first Lee collaboration to launch on Amazon. The seven-piece capsule featuring men’s, women’s, and unisex styles includes the men’s Wally Lee Shoe, a Carpenter Short, a Unisex T-Shirt, a Unisex Regular Fit “Beach Buddy” Tank Top, and a bucket hat, as well as a women’s shoe and shorts.

The estimated retail price range is $25-$75. The full collection is available on Lee.com and Amazon.com, and the shoes are available on HEYDUDE.com.

Footwear Plus Unlaced is glad to share this post from our sister publication, MR.

The July 2024 Issue

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