Coming up this February 15–17, The Atlanta Shoe Market (TASM) is expected to welcome a hive of buyers and industry insiders to preview more than 1,800 lines at the Cobb Galleria Center. For this massive edition, Show Director Laura Conwell-O’Brien is opening the show an hour earlier (by appointment) and closing an hour later each day to accommodate increased traffic.
To be sure, there will be a wealth of trends, styles, and new developments to take in. To help combat the overwhelm, we’ve pulled out the top stories, updates, and hot new releases on display.
Twisted X Releases Several New Comfort Technologies
“Atlanta is one of our most important shows,” reveals Twisted X Global Brands CEO Prasad Reddy. “The energy is high, and we get great visibility which helps ensure we hit all different channels of distribution for Twisted X.” The goal for this year’s show, he says, is to grow all of the brands in the company’s portfolio: Twisted X, Twisted X Work, Black Star and Wrangler footwear. Work and Western are two categories of note, and the brand is investing with new technologies across the board.
Key product additions include:
- CellStretch Active collection, which offers updated comfort features on an athletic line with western roots. It also features the brand’s sustainable materials with Blend85 footbeds and ecoTweed uppers, both made from recycled materials.
- For men and women, Twisted X will continue a new footwear line called Feather X, its lightest weight offering yet. The brand’s signature cushioned soles are paired with slip-resistant outsoles for both form and function. Men’s styles are new for 2025, after releasing women’s last year.
- UltraLite X, which the brand has expanded across various categories including work, lifestyle, and western. AirLite X fabric uppers combine with a unique EVA outsole for ultralight comfort.
- Calf Stretch, a hidden elastic gusset underneath the pull tab for extra stretch in the shaft.
- And in work, a new wedge sole offers rugged durability with nano toe protection.
ALL BLACK Straddles Edgy and Chic at The Atlanta Shoe Market
According to Marty Rose, distributor for ALL BLACK Footwear, the brand’s story for FW25 will focus on a blend of casual and functional, “with the proper balance of edgy and chic.” This manifests with an attention to details like unique hardware, trims, and animal prints. New constructions feature solid thick sole treatments, variations on the MOD group heel design, blunt-toe ballet flats, and wide lug-sole booties.
“Our fashion sneaker collection remains a key sector for ALL BLACK with more than 10 new designs,” Rose adds. “Also, our Man Tailored group including many new loafer treatments will clearly differentiate ALL BLACK for fall 2025.”
Key product introductions include:
- WOW Cow loafer with larger-than-life animal prints.
- Styles with unique hardware spanning metal reinforcers, zipper trims, circle buckles, and chain links.
- Thick soled oxfords, brogues, and loafers galore.
- A new take on fashion sneakers that take on hybrid styles with boots or dress shoes.
LáMO Rebrands to Mykos
Founded in 1995 with its trademark sheepskin footwear, LáMO will return to TASM as Mykos (pronounced “meekos”). The pivot reflects the brand’s move to become a more extensive footwear destination offering active sandals, boots, slippers, moccasins and sneakers. TASM will mark the brand’s first show under its new name with key silhouettes driven to become closet staples. Importantly, they are not suede/sheepskin (though those offerings will continue in the broader line).
Key women’s styles include:
- The Antoinette boot, complete with a lug sole and floral embellishments.
- The go-to Winona sneaker, featuring a lightweight knit upper and a patent-pending ARO outsole.
Key men’s styles include:
- The Marcus, a casual Chelsea boot with HydroGuard water- and stain-resistant technology.
- The Dane Shoe, a leather-and-suede sneaker with a vulcanized outsole.
Aetrex Launches Biggest F/W Line to Date
An industry leader in comfort footwear and data-driven orthotics, Aetrex is releasing its most diverse yet refined collection at TASM, Booth #1573. The expansion will feature new and refreshed women’s styles along with a larger men’s collection noted by seasonal newness, fresh colorways, and new leathers. For women, year-round boot and sneaker styles focus on cushioning, shock absorption, and durability. The sneaker category will build upon the consumer favorite SkyTech EVA line.
“Our mission is to deliver versatile, on-trend, and comfortable footwear to our consumers,” offers Amy Egelja, VP of footwear design at Aetrex. “For Fall/Winter 2025, we’ve unveiled styles that are true closet staples, seamlessly blending innovative materials, fresh textures, and timeless designs to meet the evolving demand for premium lifestyle footwear.”
New boot styles include:
- Kaylee: A Chelsea boot with plaid and herringbone fabric accents.
- Juliet: A lace-up boot with round waxed laces and a medial zipper.
- Reagan: A Western-inspired cowboy boot with decorative stitching and stud accents.
New sneaker styles include:
- Aubrey: A chunky flatform sneaker with a side zipper and stitch details.
- Gianna: A high-top sneaker/boot hybrid with an elevated heel, blending style and comfort.
- Ivy: A retro court trainer featuring a functional zipper and metallic underlay
- Kinsley: A slip-on sneaker with a bungee lace system and cashmere-quality knit.
Ara Introduces Technical Walking Shoe Collection
Ara will introduce Motion at TASM, the brand’s first technical walking shoe collection. According to Sam Spears, president of Ara North America, the styles were developed during the past two years at the Sport Science Center at the University of Cologne in Germany. Overall, the brand’s trend direction spans metallics, cozy linings, teddy fur uppers, leopard print, and GoreTex stretch.
Key collections include:
- Motion technical walking shoe collection featuring Mariana 2 sneaker with Ortholite, HighSoft, removable insole, and leather upper.
- Easy 2 Go hands-free technology styles.
- Dress styles celebrating the return to office trend for men and women.
BC Footwear Unveils New Look
BC Footwear, the vegan sister brand to Seychelles that targets young consumers, is announcing it will reveal a refreshed, bold aesthetic at TASM. Under the new leadership of President Diana Hagerman and Director of Product Julie Kim, the brand will continue to honor its California roots while reflecting a new vision.
“We’re thrilled to usher in a new era for BC Footwear,” confirms Hagerman, President of Seychelles Imports, LLC. “Our customers are vibrant, bold, and care about the brand behind the product so they can stay true to themselves. With Julie Kim’s creative vision, we’re bringing them fresh, exciting styles that embody everything they love about BC – and more.”
That includes ethical fashion (the brand will remain 100% cruelty free), daring silhouettes, nostalgic nods, and quirky, trend-forward styles. “BC customers are a whole vibe, and they inspire us every day,” adds Kim. “This relaunch is about channeling that energy into shoes that spark joy, confidence, and creativity.”
BC Footwear will be shown alongside Seychelles Footwear at the Atlanta Shoe Market Feb. 15-17, Booth #1815-1819.
Key styles include:
- Georgette Flats exude a cool, dance-inspired vibe with satin finish, pointed toe, and high topline.
- The laced tie closure and colorful canvas upper of the Chance Flat offer a bold, graphic take on retro plimsolls.
- A fresh twist on the saddle shoe, the Daily News Oxfords feature contrasting color blocking and an apron toe.
