Skechers sponsors California Chrome’s run at the Triple Crown.

June 2nd, 2014

Skechers has added yet another sports string to its bow of sponsorships. The Manhattan Beach, CA-based brand today announced that it will sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed nabbed the title 36 years ago. Trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events will all feature Skechers branding. 

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OluKai supports Malama Honua, a three-plus year voyage around the world.

May 29th, 2014

OluKai has announced its partnership with the Malama Honua Worldwide Voyage, a prestigious three-plus year journey of sailing canoes built with the same ingenuity that brought the first Polynesians to the archipelago of Hawaii. The Orange Country, CA-based lifestyle brand will supply the watermen and women crewing the canoes with Spring/Summer 2015 products to wear test and share feedback on the performance of each shoe.

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Retail veteran Paul Blum to build Fred Segal into global luxury retail concept.

May 27th, 2014

Fred Segal owner Sandow has today announced a partnership with equity investor Evolution Media Partners (EMC) and has hired veteran retail chief Paul Blum (best known for leading the growth of David Yurman, Kenneth Cole and Juicy Couture) to lead the expansion of the iconic California lifestyle brand into a global luxury retail concept. 

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Richer Poorer expands into athletic socks.

May 22nd, 2014

If your customers can’t get enough of Richer Poorer’s colorful socks, here’s a new solution: the Los Angeles-based brand has launched an athletics collection for Spring ’14. Chock full of the same eye catching colors and prints the brand is known for, the line is made from Coolmax performance fabric and incorporates such top-notch technical features as compression arch support, padded foot beds and a reinforced toe seam. Available in men’s sizes 6 to 12, the athletic socks retail for $14 per pair on

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Pete Rose steps up to the plate for Skechers.

Baseball great Pete Rose will join football Hall of Famer Joe Namath in Skechers’ upcoming  Fall ’14 campaign for its Relaxed Fit line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will run through 2015. “I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” Rose says. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”

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Cole Haan offers customization at the newly-opened Driver Shop.

May 21st, 2014

Storied American brand Cole Haan has launched The Driver Shop, allowing consumers the opportunity to put their own spin on the brand’s Grant Driver. Options include a kaleidoscope of leather and cord laces, which can be left natural or finished with barrel knots, tassels or metal aglets, while a colorful array of kilties add a nod to the shoes’ golfing origins.

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You can now customize your Adidas kicks with photos from Instagram.

May 20th, 2014

Custom cobbling was once reserved for presidents, popes and Wall Street fat cats but thanks to today’s technological advances made-to-order footwear is not only far more accessible, it’s more one-of-a-kind than ever before. Come August, miAdidas will offer consumers the chance to upload their Instagram shots to a high resolution photo print app and have them printed on the brand’s ZX Flux training shoes. That’s right. That delicious lunch you snapped a photo of today? It can now live forever on your feet. The beautiful sunset from your last vacation? That too. Even your beloved labrador.

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Olympic gold-winning gymnast Aly Raisman greets thousands at Avon Walk for Breast Cancer in Boston.

Hometown hero and Olympic champion Aly Raisman stopped by Saturday’s Avon Walk for Breast Cancer Boston at Reebok headquarters in Canton, MA. The pint-sized gold medalist, who was accompanied by her mother, Lynn Faber, signed autographs and posed for pictures before cheering on the thousands who turned out to walk the 39.3 mile journey in an effort to help find a cure. 

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Vanessa Lachey joins Crocs for the opening of its New York City flagship.

May 19th, 2014

Actress and TV host Vanessa Lachey was on hand to help Crocs celebrate the opening of its flagship on 34th Street in New York City last week. The day kicked off with a ribbon cutting ceremony outside the store where Lachey was joined by Crocs execs Dan Hart (chief legal and administrative officer), Dale Bathum (chief product officer) and Greg Sullivan (general manager of the Americas) and 34th Street Store Manager Mario Caruso.

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Brooks Running turns 100.

Brooks Running has a lot to celebrate: Not only is the Berkshire Hathaway-owned company turning 100, it just hit a major business goal ahead of schedule, reporting half a billion dollars in global revenue on a rolling 12-month basis as of April 2014. “It’s extremely exciting to reach a business milestone of this magnitude,” says Jim Weber, CEO, Brooks Running Company. “We knew a commitment to putting the runner first and creating both fantastic product and a memorable experience for them was a big idea–a billion dollar idea.

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