Joe Namath to appear in campaign for Skechers.

May 14th, 2014

Skechers has signed Hall of Famer Joe Namath to star in the Fall ’14 campaign for its Relaxed Fit footwear line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will use the same humorous tone as ongoing spots for the line starring Joe Montana and Mark Cuban. “I’ve loved what Skechers has done with this campaign so far and I’m excited to  be joining the team,” Namath states. Michael Greenberg, president of Skechers, says Namath will be “a great asset” when it comes to spreading the word about Relaxed Fit.

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Toms launches animal initiative.

Toms has always been about giving back, providing shoes to a child in need for every pair sold, but now the Venice, CA-based brand is taking things a step further. Sparked by Heather Mycoskie’s passion and love for animals (wife of Toms Founder Blake Mycoskie), the Toms Animal Initiative is a series of partnerships planned to conserve and protect animals by raising funds each year.

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The bond between soccer fans and footwear is expected to heat up this summer during the 2014 Fifa World Cup in Brazil.

May 13th, 2014

Just how popular is the World Cup? Try this comparison on for size: combine the Super Bowl, the Stanley Cup Finals, the NBA Finals, and for good measure, a seventh game of the World Series and you are only starting to approach the level of interest and excitement the month-long soccer competition (June 12-July 13) generates once every four years around the world.

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New dates announced for Transit in June and August.

May 12th, 2014

Transit, Los Angeles’ longest running footwear trade show, will take place at the California Market Center (CMC) on June 9-11 and Aug. 4-6, and run in conjuction with LA Fashion Market. Due to a busy show schedule during June and August, the CMC has shifted the dates to help accomodate buyers and exhibitors. Key retailers who attended the last show include Nasty Gal, Modcloth, Kitson, Piperlime and Zappos and more, while the roster of lines includes BCBG Max Azria, Betsey Johnson, Jeffrey Campbell, Modern Vice, MIA and Naughty Monkey.

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At-home try-on services bring the fitting room to the living room–but is the added convenience worth the investment?

May 9th, 2014

If there’s one thing online consumers crave, it’s free shipping. Now that this perk has evolved from an added incentive to an expectation, some online retailers are upping the ante by shipping product to customers before they’ve even paid for it. Consumers can try on several items, send back unwanted styles and only pay for what they choose to keep. Shipping is free both ways and there is no obligation to buy.

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Ocean Minded unveils American-made collection of sandals.

May 8th, 2014

Ocean Minded has partnered with the Sandalman, a family-owned footwear company in Newport Beach, CA, to refresh two of its bestselling sandals. “There’s been a resurgence of made-in-the-U.S.A. product and this collaborative relationship combines the best of both companies,” says Steve Workman, general manager. The limited-edition premium collection debuts with the women’s Makena (SRP $130) and the men’s Mokulua (SRP $150), both featuring full-grain leather straps, toe posts and footbeds, along with a die-cut sponge SBR foam midsole.

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Toms taps Paul Van Dyk for a space-themed collection.

May 7th, 2014

Grammy-nominated DJ, musician and record producer, Paul Van Dyk, has teamed up with Toms on a galactic collection of shoes and sunglasses. Launching this summer, Classic and Paseo Mids feature an outer space-themed print featuring the German DJ’s signature triangle logo, while the eyewear frames depict the hues in his Vandit record label logo. Retailing from $59 to $125, the collection hits Toms stores and in June. 

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Everything You Buy is Rubbish makes shoes from plastic collected on British beaches.

May 6th, 2014

The U.S. produces about 57 billion pounds of plastic every year, and only about 3 percent of it is recycled. What happens to the rest? Well, it will probably still be around long after your own body has decomposed. To help spread the message about overconsumption and how much environmental damage it does, a trio of Brits has created a pair of shoes made entirely from plastic rubbish collection on U.K. beaches.

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Skechers explores purchasing an interest in the Los Angeles Clippers.

May 2nd, 2014

Skechers announced today that it is consulting with its advisors about leading an investment group to acquire an interest in the Los Angeles Clippers basketball team. Skechers CEO Robert Greenberg calls it “a natural fit.” He continues, “We believe this presents us with a tremendous opportunity to leverage and cross-promote both the Skechers and Clippers brands.

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Vans uses the force to release Star Wars branded footwear.

Star Wars fans everywhere rejoice. Last week Disney and Lucasfilm revealed the cast of Star Wars: Episode VII, the latest film in the saga, and this June Vans will honor the momentous occasion with a six-piece offering that features classic styles stamped with artwork from the original trilogy. 

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