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Brown Shoe Company celebrates a milestone; throws a party.

April 24, 2014

Last night Brown Shoe Company celebrated 100 years on the New York Stock Exchange, a milestone only achieved by 23 other companies, with a glitzy bash at 4 World Trade Center in New York. VIP attendees included Black Eyed Pea and shoe designer Fergie (who helped the company ring the closing bell at the NYSE earlier in the day), hip-hop stars Estelle and Nelly, and Harper’s Bazaar editor Derek Blasberg, while Jennifer Hudson was on hand to treat partygoers to a live performance of such hits as “Spotlight” and “I Can’t Describe (The Way I Feel)”.

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Two Ten keeps up the good work.

April 23, 2014

A lot done, more to do. That’s how Two Ten President Neal Newman summarizes week three of the organization’s month-long lineup of service projects as part of #FootwearCares. “While we recognize that the communities and organizations we are supporting are grateful for our help, we also know that in many cases we are just scratching the surface of what is really required to make a difference,” he says. 

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Justin Brands expands its European offering.

Justin Brands, makers of Justin, Tony Lama, Chippewa and Nocona, is expanding its global reach and setting up shop in Europe by implementing a sales and distribution infrastructure to match interest and demand. With a focus on reaching both traditional western and fashion-conscious consumers, Justin Brands has welcomed a sales force of 14-plus reps, each with extensive footwear sales experience, who will provide service across 18 countries.

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American runner wins 2014 Boston Marathon wearing Skechers.

April 22, 2014

Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination–and breaking his personal record to boot with an official time of 2:08:37. “A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.,” Keflezighi says.

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A super-thin insole tells doctors what’s wrong with your foot.

April 18, 2014

Sprained ankle. Meniscus tear. Shin splints. Ugly injuries, to be sure, but more often than not athletes–and their doctors–have trouble pinpointing the underlying cause. Germany-based Moticon is seeking to change all that with OpenGo Science, a new insole that fits discreetly in athletes’ shoes and delivers data to sports scientists. The ultra-thin layer is laden with sensors and can fit in any shoe.

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Two Ten keeps on caring.

April 15, 2014

Two Ten continued its month-long bonanza of community service projects last week as part of #FootwearCares. April 7 found the FDRA working with SOME (So Others Might Eat) to serve lunch to 400 homeless people in Washington, DC.

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Jenny McCarthy partners with DSW and Mojo Moxy.

April 14, 2014

The View’s Jenny McCarthy celebrated her collaboration with Mojo Moxy and DSW Designer Shoe Warehouse last Thursday at the footwear chain’s Union Square store in New York. The trio teamed up on the Dusty, a soft suede bootie featuring cut-outs and straps that comes in two wear-with-anything shades.

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Patagonia wins Outside Magazine award

April 11, 2014

Patagonia has won Outside Magazine’s Gear of the Year award in the trail running shoe category for the second time in four years for its go-anywhere trail shoe, the Rover.

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Roma combines fashion, function and philanthropy to help impoverished children around the world

Looking great while doing good? We call that a win-win. When Romanian-born Samuel Bistrian received his first pair of hand-me-down rain boots at the age of 6, he vowed to one day return the favor and in 2009 he founded Roma Boots.

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Patagonia wins Outside Magazine award.

April 10, 2014

Patagonia has won Outside Magazine’s Gear of the Year award in the trail running shoe category for the second time in four years for its go-anywhere trail shoe, the Rover. “It was simply the most versatile shoe we tested this year,” says Buyer’s Guide Editor Sam Moulton. By combining the best attributes of a minimalist trail running shoe with a variable lacing system and dual zone sticky rubber sole, the Rover blurs the lines between running, climbing and hiking.

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